Πόσες Apple συσκευές πωλήθηκαν: Apple Financial results Q2 2014
Όπως σας είχαμε ενημερώσει και σε προηγούμενη ανάρτηση, η Apple ανακοίνωσε τα οικονομικά αποτελέσματα του δεύτερου τριμήνου του 2014. Συγκεκριμένα, οι αριθμοί για άλλη μια φορά ήταν εκπληκτικοί! Η εταιρία είχε έσοδα που άγγιξαν τα $45.600.000.000 και πουλήθηκαν σε αυτο το διάστημα 43.700.000 iPhones. Ακομα, πάνω απο το 60% των νέων χρηστών του iPhone 5C και 4S διέθεταν στο παρελθόν android (αυτο σημαίνει κάτι για το ποιο λογισμικό είναι τελικά πιο χρήσιμο...). Επίσης, από το iTunes Store προέκυψαν κέρδη $5.200.000.000, κατα 24% περισσότερα από πέρυσι, υπάρχουν πάνω από 800 εκατομμύρια ενεργά iTunes accounts (με κάρτα) και έχουν κατέβει πάνω από 80.000.000.000 εφαρμογές απο το App Store. Τέλος, τo 87% των iΣυσκευών διαθέτουν το νέο iOS 7 και το iPad κατέχει το 95% στην αγορά της εκπαίδευσης παγκοσμίως, ενώ δημιουργεί 4 φορές φορες περισσότερη κίνηση στο internet απ' οτι όλες οι συσκευές με Android μαζί! (κάτι που δείχνει ποιοι χρήστες χρησιμοποιούν πραγματικά τις συσκευές τους..!). Ακολουθεί το σχετικό δελτίο τύπου με περισσότερες λεπτομέρειες.
CUPERTINO, California—April 23, 2014—Apple® today announced financial results for its fiscal 2014 second quarter ended March 29, 2014. The Company posted quarterly revenue of $45.6 billion and quarterly net profit of $10.2 billion, or $11.62 per diluted share. These results compare to revenue of $43.6 billion and net profit of $9.5 billion, or $10.09 per diluted share, in the year-ago quarter. Gross margin was 39.3 percent compared to 37.5 percent in the year-ago quarter. International sales accounted for 66 percent of the quarter’s revenue.
“We’re very proud of our quarterly results, especially our strong iPhone sales and record revenue from services,” said Tim Cook, Apple’s CEO. “We’re eagerly looking forward to introducing more new products and services that only Apple could bring to market.”
“We generated $13.5 billion in cash flow from operations and returned almost $21 billion in cash to shareholders through dividends and share repurchases during the March quarter,” said Peter Oppenheimer, Apple’s CFO. “That brings cumulative payments under our capital return program to $66 billion.”
Apple is providing the following guidance for its fiscal 2014 third quarter:
revenue between $36 billion and $38 billion
gross margin between 37 percent and 38 percent
operating expenses between $4.4 billion and $4.5 billion
other income/(expense) of $200 million
tax rate of 26.1 percent
Apple will provide live streaming of its Q2 2014 financial results conference call beginning at 2:00 p.m. PDT on April 23, 2014 at www.apple.com/quicktime/qtv/earningsq214. This webcast will also be available for replay for approximately two weeks thereafter.
This press release contains forward-looking statements including without limitation those about the Company’s estimated revenue, gross margin, operating expenses, other income/(expense), and tax rate. These statements involve risks and uncertainties, and actual results may differ. Risks and uncertainties include without limitation the effect of competitive and economic factors, and the Company’s reaction to those factors, on consumer and business buying decisions with respect to the Company’s products; continued competitive pressures in the marketplace; the ability of the Company to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations on a timely basis; the effect that product introductions and transitions, changes in product pricing or mix, and/or increases in component costs could have on the Company’s gross margin; the inventory risk associated with the Company’s need to order or commit to order product components in advance of customer orders; the continued availability on acceptable terms, or at all, of certain components and services essential to the Company’s business currently obtained by the Company from sole or limited sources; the effect that the Company’s dependency on manufacturing and logistics services provided by third parties may have on the quality, quantity or cost of products manufactured or services rendered; risks associated with the Company’s international operations; the Company’s reliance on third-party intellectual property and digital content; the potential impact of a finding that the Company has infringed on the intellectual property rights of others; the Company’s dependency on the performance of distributors, carriers and other resellers of the Company’s products; the effect that product and service quality problems could have on the Company’s sales and operating profits; the continued service and availability of key executives and employees; war, terrorism, public health issues, natural disasters, and other circumstances that could disrupt supply, delivery, or demand of products; and unfavorable results of other legal proceedings. More information on potential factors that could affect the Company’s financial results is included from time to time in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s public reports filed with the SEC, including the Company’s Form 10-K for the fiscal year ended September 28, 2013, its Form 10-Q for the quarter ended December 28, 2013, and its Form 10-Q for the quarter ended March 29, 2014 to be filed with the SEC. The Company assumes no obligation to update any forward-looking statements or information, which speak as of their respective dates.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.